Greetings in Brazil

In Canada, we almost have a two-stage greeting whenever chatting with someone. First we exchange some form of “Hello”, and then we exchange some form of “how are you?” This is fairly standard, and even repeated phone calls in a short period of time tend to start with this exchange. No one really cares what the answer to “how are you?” is, and any answer other than “good” is viewed as odd. If you want an actual answer, you have to ask a second time – usually varying the wording slightly.

However, in Brazil this is not done. A person does not ask “how are you” (Portuguese, “Tudo Bom?”) without actually meaning it. So, you don’t have the same exchange of pleasantries before getting into a conversation. For Canadians hearing this, it may seem abrupt, or even rude.  But it should not be taken that way. In fact, it is actually a little odd that Canadians do this weird exchange, as it makes no sense to ask questions for which we don’t want an actual answer. I explained to Minha Esposa (my wife) that I even tend to do this when I go to the doctor, when I am notably not “good”, as that’s why I am at the doctor.

This is also something that Minha Esposa is having trouble with in Canada. She does not understand this exchange, or why people do it – she assumes people who ask her how she is doing actually want an answer, and she does not ask unless she is genuinely interested in how others are doing. And, really, that is how it should be. After spending some time thinking about this, the best explanation I can come up to as to why Canadians do this, is that we are essentially offering to let the other person speak first if they have something important to discuss. The “how are you?” essentially means “I would like to discuss something with you, but if you have something urgent, I am offering you a chance to speak first.” So, it is actually part of the stereotype of Canadian Politeness. While I have offered this explanation to Minha Esposa, she makes a good point that it is not actually all that polite to ask a question and not care about the answer.  Since Canadians do this almost by instinct, it isn’t something I’d really thought about before. But, I love that learning about Brazilian Culture, it also gives me a chance to learn about my own.

However, in Brazil, it is not uncommon for women to kiss on the cheek when meeting, and men often exchange a pat on the back when greeting one another.  Physical contact is important in Brazil for warm greetings.  Due to the multicultural nature of Canada, this happens sometimes here, but not nearly as often as you’ll see in Brazil.   So, I still find it odd and have difficulty getting used to it.  But, it does make me feel extremely welcome.


Picuí, and other small towns of Brazil


When I was visiting Minha Namorada over Christmas, Meu Sogro (my Father-in-law) invited us to visit his hometown, Picuí, as he was excited to show me where he grew up.

Getting there was an adventure on its own. Driving in Brazil is already a scary concept for a Canadian, but the drive between Joao Pessoa and Picuí has its own special set of fears. As we had to drive uphill, there were fifty-six button hook turns on the highway. The roads in this area were well-maintained, but the numerous monuments to loved ones on the roadside attested to the danger that drove the need for well-maintained roads – we would hardly pass 50 feet between the roadside crosses. However, this does not slow down the Brazilian drivers. Every car I saw was travelling well above the speed limit, and cutting the corners, lightly honking the horn to tell any driver on the other side of the turn that they were coming. I have rarely feared for my life while driving, but this was definitely an exception. Later I was told there is another, slightly slower, route that has no such turns, and we took that way home.

When Minha Namorada and I went to step outside, she asked me if I was “ready for hell”, because of the heat. And, while I do admit it was hot (definitely above 30 Celsius), I told Minha Namorada that it wasn’t nearly as bad as Joao Pessoa. It was hot, but much of the Brazilian Interior is extremely dry, and Picuí is one of the driest of those. As people will often attest, its the heat, not the humidity, and a little bit of shade went a long way in Picuí. Picuí is located in a place called the Polígono das secas (Drought Polygon). It has droughts unrelated to Climate Change (although that doesn’t help), and, when I visited, they had gone five years without rain – the former river beds had become football fields, and most farms in the area raised goats, which can eat cacti. It actually rained above two weeks after we left Picuí, and Meu Sogro sent me a video of the people outside cheering and watching the giant storm. It warmed my heart to see their prayers for water had finally been answered.

Now, Picuí is a small town, and small town Brazil is a lot different than the big cities. They are very reminiscent of small town North America, and while there are still a few more walls and gates than you might normally see here, there isn’t the need. Crime levels are generally less, because everybody knows everybody, and watches out for one another. There is also not the same level of distinction between rich areas and favelas. Very nice houses can be close to poor ones, and so you never know until you get somewhere what the place will look like. The Priest for the small town is one of the most important people in the city, and things tend to move at a slow pace.

The Churches in small towns are some of the most beautiful buildings.  I didn’t actually make it inside this one, as Meu Sogro knows the Father of the church in a nearby city, Cruzeta.


Prices in restaurants are very cheap – Minha Namorada and I had a large stuffed crust pizza, with four beers and a pop for less than 30 Reals (about $10 Canadian at the time) – including a cover charge for the band. I don’t necessarily recommend travelling to these towns for the average traveler, as there is a lower chance people will speak English. Accents also differ significantly, as they do anywhere, but I can never really guess who I will understand when speaking Portuguese. Trained politicians are sometimes harder for me to understand than an average joe off the street. But, I will say that everyone there is extremely welcoming, even compared to the warm greetings I have always found in the rest of Brazil.

The big event of the year in Picuí, as it is for all the small towns in the region, is their Carne De Sol festival. The centre of many small towns we drove through were clearly built with this in mind, as I couldn’t imagine many gatherings that would require so much space in any small town otherwise. During these events, all the surrounding towns visit, and the places are packed to the brim. These events appear to happen regularly, but varying from town to town, and create a wonderful sense of comraderie and good natured rivalry between the cities.

I can’t say for certain if Picuí is a good representative of small towns in general in Brazil, but I wouldn’t be surprised.

São João – the unknown Brazilian Festival

Brazil is well known in Canada (and North America generally) for Carnival, even to the point that some stereotypes of Brazil tend to focus on some traditional samba dance wear due to its association with some Carnival celebrations.

However, one of the other big Brazilian celebrations is nearly unknown outside of Brazil, that festival is called São João, also called Festas Juninas.


Sao Joao is a festival mainly held in the North and Northeast, but can also be found in the interior of São Paulo and other large urban centers. It started as a tradition imported from Portugal associated with St. John the Baptist, whose has a Feast day in June, leading to celebrations throughout the month, and sometimes even into July.

One major part of the tradition is the lighting of a fogueira (a bonfire) on Saint John’s Eve (June 23rd), which is symbolic of the fire lit to tell Mary of the birth of St. John.

This holiday has now become a celebration of the rural life of farmers (called Caipira – this word has similar associations to the redneck or yokel though, so they can use it to refer to themselves, you cannot), with boys dressing up in straw hats and plaid shirts, while girls dress in country dresses and pigtails.


They dance in “Quadrilhas” (think square dances – even the music is surprisingly similar), and the festival celebrates the fertility of the land by hosting a mock wedding as the centre of the Quadrilhas.

A mock wedding from São João, called a casamento matuto

Common midway games from North America are also found at the festivals, including mock “fishing” for prizes, ring/dart toss, and three-legged races. One-legged races are also popular stemming from their association with the Brazilian folklore surrounding Saci – a Brazilian prankster genie, who grants wishes to those who trap him or manage to steal his cap.

Saci by André Koehne [CC BY-SA 3.0 (
Essentially, when trying to imagine Sao Joao, think of the Calgary Stampede, with a less rodeo, and a lot more emphasis on country dancing, and you’ll get the gist of it.